Back to Blog
![]() ![]() According to YouGov’s UK CEO Tim Britton, Marmite’s Buzz score following the launch of End Marmite Neglect on 5 August 2013 shows the campaigng had a clear and sustained impact on consumers (see graphs). Judges chose Marmite from a shortlist of brands that performed consistently well on YouGov’s BrandIndex measure, those that prompted online conversations (‘Buzz’) and those that showed most improvement through the eligibility period. The campaign, which parodied animal rescue programmes by focusing on ‘neglected’ jars at the back of people’s cupboards, also helped Marmite to bag the 2014 Brand of the Year title at Marketing Week’s Engage Awards. Following its controversial ‘End Marmite Neglect’ campaign last year, the Unilever-owned brand saw a 14% increase in sales, huge growth in its social media following and a wave of press attention. Whether you love it or hate it, Marmite’s marketing can’t be ignored.
0 Comments
Read More
Leave a Reply. |